Taking a Subtractive Approach to Business with Ashley Gartland

Published: Feb. 24, 2022, 5 a.m.

As a business owner, it’s easy to get overwhelmed thinking that you have to keep doing more and more in order to keep up with everyone you see online. But as a business owner, wife, and mom, I’ve found that constantly adding more isn’t effective for me or my business, which is why I’m so excited to have Ashley Gartland back on the show to talk about taking a subtractive approach to business. We talk about why so many of us have the tendency to keep adding more and why the subtractive approach is different. Ashley shares the key areas where you can apply this to your business and what it can make possible for you as a business owner. We also talk about how to know if this is the right approach for you and your business.

Topics Discussed:

  • Why business owners have a tendency to focus on adding more and more to their businesses
  • The subtractive approach to business and what it looks like
  • The key areas where you can apply the subtractive approach in your business
  • What taking a subtractive approach makes possible for you as the business owner
  • How to know if this approach is right for your business

Connect with Ashley:

Ashley Gartland helps small business owners set a time freedom goal for their business and identify the shifts and solutions that will help them achieve it so they can make time for what's most important. She's all about taking a subtractive approach to business, and finding ways to do less, better - and not so her clients can grow faster and be more productive but rather so they can live more rich, fulfilling lives.

Ashley is also the host of the Better Than Big podcast, where she talks with small business owners about the strategies, shifts and solutions that have helped them create more time freedom and flexibility in their own businesses. Ashley runs her sustainable coaching practice in 25 hours (or less) a week, leaving her plenty of time to enjoy what's most important to her including long trail runs, good books and lots of family time.