In this episode of "Process to Profitability," I chat with Brittany Herzberg, a talented copywriter who shared her expertise on using case studies to attract and convert clients. We discussed the power of case studies in building trust and credibility, and Brittany provided invaluable tips on crafting compelling case studies that resonate with potential customers. We explored the importance of social proof and the need for authenticity in testimonials and reviews, as well as the role of SEO in optimizing search results and connecting with ideal clients. Join us as we dive into the world of case studies and discover how they can convert people into clients faster.
Timestamps:
[00:02:12] Meet Brittany Herzberg
[00:05:21] The difference between testimonials and case studies
[00:06:17] Case studies share the whole picture of your client's experience
[00:08:07] How you can use case studies in your marketing
[00:09:13] Brittany’s framework for writing case studies
[00:10:35] How to collect the before, during, and after to use in a case study
[00:12:56] Where you can put case studies and how you can share them everywhere
[00:14:07] Using case studies to boost your SEO and drive traffic to your website
[00:18:43] Who should you feature in your case studies?
[00:19:32] Using case studies in your launches
[00:21:48] Make sure your case studies give a simple next step
[00:24:43] Why people don't always trust testimonials
[00:28:10] Connect with Brittany
Key Topics:
Importance of a clear call to action on the case study page
Strategic approach to linking in case studies
Social proof and skepticism
Checking in with clients and gathering feedback
Utilizing testimonials and case studies for trust and credibility
The power of genuine customer stories and authenticity
Optimizing search results and the importance of SEO
Using case studies to speed up trust and conversion
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