74 | Creating an Effective Call-to-Action
Today I’m talking about creating an effective call-to-action. Calls to action are something that appears on every website, so I wanted to take some time to talk about what makes a good one and gets people on your website to convert in the way that you want them to.
Topics Discussed:
- What a call-to-action is and why it’s an important part of your website
- Where to put a call-to-action on your website
- Choosing the right call-to-action based on the page of your website
- Writing an effective call-to-action
- How to use design to encourage visitors to take action
Action Steps:
- Make sure every page of your website has a call-to-action
- Update your call-to-action text to encourage action
- Review your call to action design to make sure it stands out