54 | Understanding Analytics - Website Analytics Basics
Today I’m going to be talking about understanding analytics – website analytics basics. This episode is an overview of analytics, so there are a lot of topics I don’t cover, but I wanted to introduce this topic and give you information about analytics, what it’s good for, and what you use.
I’m going to give an overview of website analytics, what you should be paying attention to, and the 7 most important analytics to look at for your website. I’m also sharing some questions that can help you as you evaluate your analytics, why you need to set up Google Analytics, and what Squarespace analytics are most useful for your website.
I’m including a lot of information in this episode, so I recommend that you check out the show notes where you can find all of this written down in case you don’t want to take notes while you’re listening.
Topics Discussed:
- An overview of website analytics and what you should pay attention to
- Good and bad ways to use your website analytics
- The 7 most important analytics to look at, what they’re good for, and how to find them in Google Analytics
- Questions to help you evaluate your analytics
- Why you need Google Analytics and how to set it up
- Finding the keywords people are finding your website on
- What Squarespace analytics are most useful
- Other tools you can use to collect analytics data
Resources Discussed:
- Episode 25 | Setting Goals and Planning Your Website
- Google Analytics
- Google Search Console
- Episode 38 | Finding Keywords for Your Website & SEO Basics
- Submitting a Sitemap to Google
- Crazy Egg
- Google PageSpeed Insights
- SEM Rush
Action Steps:
- Install Google Analytics on your website
- Find your top exit pages and add a call-to-action to each
- Find your keywords and evaluate if they’re what you want to be known for