128: SPIN Selling and the 7 Levers of Business

Published: Feb. 28, 2014, 5:05 p.m.

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Pete and Dom discuss the principles in Neil Rackham\\u2019s SPIN Selling technique for making high-value sales, then they apply the the techniques to the 7 Levers of Business to show how you can benefit from them, whatever your product or service.

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Pete has a couple of consulting/strategy session spots available - email support@preneurgroup.com for more details.

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-= Win Stuff! =-\\n
In honour of the 2013 Awards, we are giving away 3 copies of SPIN Selling by Neil Rackham (one of Dom\\u2019s Awards Choices)

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To enter this competition, just visit: http://www.preneurmarketing.com/preneurcast and leave a comment on the post for the awards show. Tell us your vote for any of the categories we listed this year, and feel free to tell us about a something we missed!

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-= General Links =-

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- Online\\n
Get a copy of the 7 Levers Report - http://7leversreport.com\\n
Ramit Sethis\' Blog - http://www.iwillteachyoutoberich.com\\n
Wufoo Forms - http://www.wufoo.com\\n
SurveyMonkey Forms - http://www.surveymonkey.com

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- Books\\n
SPIN Selling - Neil Rackham\\n
Audible - http://preneurmarketing.com/spinsellingaudio\\n
Amazon - http://preneurmarketing.com/spinsellingbook

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SPIN Selling Fieldbook - Neil Rackham\\n
Amazon - http://preneurmarketing.com/spinsellingfbook

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Flee 9-5: Get 6 - 7 Figures and Do What You Love by Ben Angel\\n
Amazon - http://preneurmarketing.com/flee95book

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You can try out a lot of the books we recommend in audio format with Audible:

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http://audibletrial.com/preneurcast - Free trial with a free audio book download for PreneurCast listeners

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- Previous PreneurCast Episodes\\n
All previous episodes are available over at http://preneurmarketing.com along with show notes, links and full transcripts of each episode.

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Episode 126 - Clarity vs. Distraction - http://preneurmarketing.com/preneurcast/preneurcast126-clarity-and-distraction/

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Episode 124 - 2013 Awards - http://preneurmarketing.com/preneurcast/preneurcast124-2013-awards/

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Episode 116 - Who are your customers? - http://preneurmarketing.com/preneurcast/preneurcast116-who-are-your-customers/

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Episode 95 - LinkedIn with Wayne Breitbarth - http://preneurmarketing.com/preneurcast/preneurcast095-conversation-with-wayne-breitbarth/

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Episode 52 - 7 Levers Redux - http://preneurmarketing.com/preneurcast/preneurcast052-7-levers-of-business-redux/

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Episode 37 - Preneur Hierarchy - http://preneurmarketing.com/preneurcast/preneurcast037-the-self-indulgent-preneur-hierarchy/

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-=-\\n
For more information about Pete and Dom, visit us online at http://preneurmarketing.com or drop us a line at: preneurcast@preneurgroup.com

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If you like what we\\u2019re doing, please leave us a review on iTunes or a comment on the Web Site at http://preneurmarketing.com

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