S5 Ep17 PEARL of AIMA VINTAGE: Mumbai, India based vintage seller - on the secondhand culture in India, her Instagram-based resale shop, street markets, and sourcing strategies.

Published: May 24, 2021, 9 a.m.

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S5 Ep17 PEARL of AIMA VINTAGE: Mumbai, India based vintage seller - on the secondhand culture in India, her Instagram-based resale shop, street markets, and sourcing strategies.

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Pre-Loved Podcast is a weekly interview show about rad vintage style with guests you\\u2019ll want to go thrifting with. Find the show at @emilymstochl on Instagram and @PreLovedPod on Twitter.

Pre-Loved Podcast: Pearl of AIMA Vintage

Today we\\u2019re Pearl of Aima Vintage, a vintage store based in Mumbai, India. Pearl started AIMA as an Instagram shop in June 2019.

On this episode we talk about Pearl\\u2019s upbringing with secondhand, the secondhand and vintage culture in India and how it has recently shifted, we talk about running an Instagram shop on the side of a full-time job -- Pearl shoots, styles, models, conceptualises, package orders and everything in between by herself,\\xa0 while working full time as a social media manger and graphic designer!\\xa0 And, of course, we hear really great style stories. I\\u2019m excited to bring you this episode today, so let\\u2019s dive right in!

Today\\u2019s episode is sponsored by ShopConsciously. Support their artisan entrepreneurs on www.shopconsciously.com.

All the Episode Links:

* JOIN THE PATREON COMMUNITY and get the Pre-Loved Podcast News Flash: https://www.patreon.com/prelovedpod\\xa0

A special thanks goes out to my Patron Insiders:

  • Lucero Buendia
  • Patty Weber
  • Meg Fazio of Little Raisin Vintage\\xa0
  • Beverley Docherty of Wolfe Pack Vintage
  • Julie Kearns of Shop Junket

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Pre-Loved Podcast is created by Emily Stochl. Follow me on Instagram, Twitter, and the Brume & Daisy blog.\\xa0

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