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In this episode of PR Unmasked, Muddassar Ahmed sits down with Abby El-Asmar, an entrepreneur and the founder of Ummahpreneur, to discuss Imam Connect and his unexpected entrepreneur journey during a global crisis.

Muddassar founded Imam Connect during the pandemic to answer the growing need for religious services while mosques across Britain were shut. Since then, Imam Connect has grown into a global network of religious service providers that has changed the lives of countless individuals who didn't have or otherwise wouldn't have access to a mosque.

Every single day Imam Connect attracts new users looking for a particular service, ranging from marriage and career counseling to Quran lessons and Nikkah \u2013 and much more. Since its inception, the platform now has over hundred service providers offering their expertise from around the globe.

This episode was produced in partnership with Ummahpreneur, a community of over 1800 Muslim business owners with a weekly podcast mentoring fellow entrepreneurs to succeed in their business ventures and to become leaders in their respective fields.