Podcasts Education Powerhouse Women How To Build A Memorable Brand With Brittany Driscoll, Co-founder And CEO Of Squeeze

How To Build A Memorable Brand With Brittany Driscoll, Co-founder And CEO Of Squeeze

Published: Oct. 6, 2022, 10 a.m.

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I\\u2019m joined by Brittany Driscoll, co-founder and CEO of Squeeze, to discuss everything from the future of marketing, embracing the discomfort of being a beginner, and how to establish core values.\\xa0

After four years of leading the marketing team for Drybar, Brittany felt called to pursue a new challenge. She teamed up with the founders of Drybar to rethink the massage experience and modernize the whole industry.\\xa0

Brittany describes her process for getting really clear on her personal values and explains why it\\u2019s important to constantly update them as you learn and grow. For Brittany and Squeeze, part of that has included adopting a franchising model and creating space for like-minded people to join the company and experience entrepreneurship. Brittany shares what her vision is for the impact of the brand and how she and her team are making it happen.\\xa0

In this episode we talk about:

  • The importance of using all five senses in your marketing strategy\\xa0
  • What Brittany\\u2019s core values are and how they influenced the foundation of Squeeze\\xa0
  • Tips for improving your mindset around pivoting into a new career\\xa0
  • A powerful exercise to support yourself in the midst of making a big decision\\xa0
  • What Brittany loves about the franchising model\\xa0

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If you loved today\\u2019s episode, please share your favorite takeaways or your own systems and processes by screenshotting this episode and tagging us on Instagram!

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RESOURCES:\\xa0

  • Click HERE to text the word MENTOR to (602) 536-7829 for weekly business + mindset tips delivered straight to your phone!
  • Not part of the Girl Gang Community yet? Join HERE: Girl Gang Membership

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CONNECT WITH BRITTANY

Follow Brittany: @britdrisc\\xa0

Follow Squeeze: @squeeze\\xa0

Learn more about Squeeze: squeezemassage.com\\xa0

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CONNECT WITH POWERHOUSE WOMEN

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