Use Pre-Recorded VIDEOS to PROMOTE your PODCAST
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If you remember on our last episode, we talked about the importance of including video as part of your podcast marketing strategy. We talked about on demand videos and live videos. On this episode we talk about ways that you can create and publish your videos, so they\u2019ll attract more listeners.\xa0
\xa0First: Video Content (I don\u2019t know what to say in front of the camera)\xa0
Video content\xa0
Make sure you spark curiosity posting a question or telling a story;\xa0
Tell your audience how these questions will be answered in the podcast episode;
Keep it short, always add CTA, add subtitles, and stick to a single message. One story, one emotional impact, and one take away;
Include one CTA- Access podcast episode here. Subscribe. Leave a comment;
It\u2019s okay to write it all out at the beginning and read script from a teleprompter.\xa0
\xa0Second: Set the Stage
Setting the stage to record your videos requires you to pay attention to three things: light, noise, and background set up.\xa0
Light. Make sure you use a space where there is a lot of light. Also invest in good lighting.\xa0
Noise. Pay attention to the noise in the area you\u2019re recording your videos. Noise doesn\u2019t only affect the quality of the video but can also be a distractor and a stressor for you.\xa0
Background. This is a very important thing to consider. Everything that goes into your video adds to the viewers experience. You, the way you deliver the message, and also the background of your video. Make sure that your background is bright or in a light color.\xa0
\xa0Third: Video Equipment\xa0
You don\u2019t have to start by using professional video equipment. You can simply start by using your smartphone and then as you progress and want to continue to improve your video production you can work your way through these 4 steps.\xa0
Step One
Just your phone. Most smartphones have very decent cameras and convenient features. The microphones on smartphones actually aren\u2019t too shabby either.\xa0
Step Two\xa0
Beefing up the audio with accessories. To give your videos an extra punch and make them stand out more you\u2019ll want to start improving the audio on the video. There are many ways to do this by adding some accessories to your phone.\xa0
\xa0iRig is a popular company that offers many solutions. They have many microphone choices and adapters that plug into your phone directly.\xa0
Step Three
Improve audio even more by recording it separately and syncing it up later in your video editing software. Make sure your audio and video are both in record and then say something like \u201cpromo video take 3\u201d and clap. Now your video clip and your audio recording are both easily identifiable and can be synced together in any video editing software.\xa0
\xa0Step Four
Upgrade to a better camera. You may never need to get to this step. This however can really help the professional look of your videos and is especially a consideration if you are planning on growing a YouTube Channel.\xa0
Fourth: Technique, confidence, deliverance, and tone.\xa0
\xa0Confidence
This goes for men and women. Make sure that before you get in front of the camera you\u2019re feeling and looking your best.\xa0
Get ready as if you were going on a date with someone you care about. Do your make up, fix you hair, wear your favorite outfit. Do anything you need to so you can get an extra confident boost. And in fact, this is a date with people you do care about, YOUR AUDIENCE.\xa0
Confidence also comes from your message. Whether you\u2019ve been