Doing Market Research for Your Podcast
Smart & Sexy Podcast Launch WAITLIST\xa0
Taking the time to do market research has numerous benefits, among those are:
- Finding your ideal listener and planning and creating content they really need and like.
- Crafting promotion and marketing strategies that will give you faster results.
- Setting up goals and expectations regarding the growth of your audience and the ability to start monetizing your show.
- Avoiding podfading and staying in the podcast industry for a long time. At the time I\u2019m doing this video, there are a little over 900,000 podcasts on Apple podcast. An estimated 60% of those shows are not releasing new episodes or have podfaded.
If done well, the results of your research can reveal a lot of valuable information such as:
- Where to find your ideal listener.\xa0
- What kind of content they are interested in.
- Whether they are podcast listeners or not.
- What kind of show format they tend to enjoy the most?
- Do they like long or short episodes?
- What are some of the things they value the most in a podcast?
- What kind of music they like the most?
All this information will help you not only with creating and planning content but also with developing a strong brand strategy for your podcast.
By learning your ideal listener\u2019s social media platform of choice, you can narrow down your social media promotion, saving you time and giving you the most results. Instead of wasting time promoting in places where your audience is not hanging out at.
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