Your Business as a Brand
b'Although it may be difficult to put a price tag on a big brand, it is possible. Using a mathematical formula, New York University Stern School of Business compared the brand value of Kellogg\\u2019s to a generic cereal and calculated that Kellogg\\u2019s brand attributed for 68 percent of the company\\u2019s value. This podcast explains why even professional services firms need to establish a brand identity.'