Your Business as a Brand
Although it may be difficult to put a price tag on a big brand, it is possible. Using a mathematical formula, New York University Stern School of Business compared the brand value of Kellogg\u2019s to a generic cereal and calculated that Kellogg\u2019s brand attributed for 68 percent of the company\u2019s value. This podcast explains why even professional services firms need to establish a brand identity.