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In this compelling episode, we sit down with Andy Shovel, Co-Founder & Co-CEO of THIS, a trailblazing plant-based UK company at the forefront of redefining the future of food. Join us as we embark on a journey through Andy\'s entrepreneurial path, exploring the inception of THIS, the challenges faced, and the pivotal moments that have shaped the company\'s trajectory.\\n\\nAndy unveils a sneak peek into the innovations that will set new standards in the industry with his new clean label range. Learn about the vision driving THIS\'s commitment to delivering cutting-edge, environmentally conscious alternatives for meat eaters.\\n\\nBeyond business, Andy shares insights into THIS\'s impactful charity initiative to end the controversial practice of culling male chicks in the poultry industry. Discover the inspiration behind this compassionate endeavour and the tangible steps THIS is taking to make a positive difference in animal welfare.\\n\\nAs we delve into the world of marketing, Andy provides a behind-the-scenes look at the strategies that have propelled THIS into the spotlight. From engaging storytelling to innovative campaigns that haven\'t always gone to plan.\\n\\nhttps://this.co\\n\\nAbout PLANT CEO\\nMore people are choosing to follow plant-based diets or are reducing their meat intake. Exciting new startups are developing alternatives to traditional meat, dairy and seafood products. Whether it be food, fashion or health and beauty, there are companies that are trying to change the way we consume products whilst reducing the impact on the planet. Hear from some of the inspirational entrepreneurs who are leading the way forward.\\n\\nhttps://plantceo.com