PLANT CEO #63 - Moving Mountains seems easy for Simeon Van der Molen
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In this PLANT CEO episode we speak with Simeon Van der Molen, Founder and CEO of Moving Mountains. Moving Mountains is a pioneering British food-technology company and brought plant-based meat to the UK before anyone else. Their first burger product is now sold in 5,000+ restaurant locations and retailers across Europe and Asia. They have developed a large range of different plant based products including hot dogs, sausages, meatballs and newly released fish fingers. Simeon is an entrepreneur who cares deeply about our planet and saving animals lives. Hear his background story and how he built a global brand in a short period all without seeking external investment.
\\n00:45 Simeon\'s background story and Ecozone - cleaning products that are less damaging
\\n07:50 How is Moving Mountains was funded?
\\n10:09 Restaurants versus Retail Supermarkets
\\n14:54 Strength of having one decision maker versus a board of directors
\\n16:12 Food Service compared with Retail sales
\\n19:44 Which countries is Moving Mountains available in?
\\n21:31 Having high cholesterol made Simeon switch back to vegan diet
\\n24:20 How he came up with the idea to create Moving Mountains
\\n27:53 How are you recreating the fats in the burgers?
\\n29:31 Using mushrooms as an ingredient
\\n31:10 Alternative fish fingers, Seaspiracy and overfishing our oceans
\\n34:50 Meatballs
\\n43:00 Chicken alternative product?
\\n46:14 Helping consumers to transition or reduce their intake of meat products
\\n48:55 What marketing messages resonates with flexitarian\'s?
\\n49:09 Hotdogs
\\n52:52 Highly processed foods
\\n57:18 Processed meats and cancer
\\n58:26 Processed meats and heart disease
\\n1:04:19 New markets
\\n1:07:03 Veggie World China and Beyond Animal
\\n1:07:25 CellAg versus Plant Based
\\nhttps://movingmountainsfoods.com/
\\nAbout PLANT CEO
\\nMore people are choosing to follow plant-based diets. Exciting new startups are disrupting this space by creating innovation in food, direct to consumer food delivery services, clothing, health care products and restaurants. We will be interviewing plant-based CEO\\u2019s and established leaders in their own fields. Hear what drives these entrepreneurs, why they became vegan and learn more about their companies.
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