Julie Grieve is a Scottish entrepreneur who is the founder and CEO of Criton, an award winning guest engagement platform simplifying digital transformation in hotels. Among other things, Julie is a Director of Women in Tourism and sits on her Majesty's Culture and People Advisory Board. Julie discusses why she wants others to see entrepreneurship as accessible and the daunting reality of saying 'no' to business to avoid spreading yourself too thin. In addition, she sheds some light on the difficulty of being an entrepreneur and trying to create a work-life balance.