Christian Arno is a Scottish entrepreneur who is the co-founder and CEO of Pawprint: The Eco Movement and Founder and President of Lingo24, the translation company. Pawprint was co-founded by Christian in the summer of 2019. It is an app which acts as an eco companion that allows individuals and companies to calculate, understand and reduce their annual carbon footprint- or as Christian would call it their ‘paw print’. The idea came to Christian after he thought applying numbers to individual choices would help people quantify the relative importance of climate change. The app offers a personalised tracking and tips service for users with an ambitious goal of supporting a million people taking one tonne of CO2 emissions off their annual pawprint. Other features include helping users with lifestyle goals such as saving money, eating better and being more active. The app also has a rewards based feature whereby users can complete challenges and receive tokens known as ‘paw points.’ Paw points allow users to vote on different climate change causes, and those with the most votes will receive a donation from PawPrint. Christian shares why he thinks individuals coming together have the power to tackle the climate crisis and why the key is setting the right tone and providing digestible information.