Brie Read

Published: Dec. 23, 2020, 11:12 a.m.

Brie Read is an entrepreneur and the founder of Snag Tights - a size inclusive tights brand. Snag was founded in 2018 after an embarrassing experience left her throwing away her tights on George Street in Edinburgh. Brie began talking to her friends about it and found that they shared similar bad experiences. She then conducted a demographically representative survey which found that 90% of women were unhappy with their tights. This gap in the market led Brie to set up Snag tights, an all-female founded and female led company. They are the first tights designed to fit people by their size, height and body shape. With a background in marketing for high growth companies, she set up her website with the viewpoint that nothing would be on the website unless the customer asks for it. It’s this simple business ethos ‘of tights that fit’ that she credits to her success. In 2019, Brie was awarded start-up Entrepreneur of The Year at the Barclays Entrepreneur Awards and is active in her wider charity work with the LGBTQ+ community. Brie talks about why she thinks tights play a part in our self acceptance journey and why she takes an unconventional approach to business.