Helen Pollitt - Stop Making Decisions Whilst Stumbling in the Dark
Google Analytics can be a goldmine of information for marketers, but is it all accurate? Helen investigates the trustworthiness of Google Analytics out-of-the-box, including breaking down the problem of “dark” traffic, how to identify if your website analytics isn’t tracking visitor sources correctly, and how to rectify these problems. Don’t miss this talk if you rely on Google Analytics data for any of your marketing decisions!