Claire Carlile - Google As Your New Home Page - Optimising Google My Business in a No Click World
Claire talks about the changing SERP landscape, zero-click (and what this ACTUALLY means), the changing look feel and functionality of the business profile (or business knowledge panel, or whatever Google are calling it this week) - and how important it is to monitor everything that Google pulls into this panel, as well as lots of tactics for how to make sure that what YOU want to be seen gets featured in this panel - including photos, reviews, Q&A, posts, products and more!