Abi Bennetts - Psychology Principles to Power Your Digital PR Success
Based on key research by Dr. Robert Cialdini, Abi will take you on a whistle-stop tour of his '6 Principles of Persuasion' - 6 mental shortcuts that we all use when making decisions. She will then share how we can tap into these 6 mental shortcuts to better understand the underlying motivations and thought patterns of our audiences, customers or clients, and communicate more effectively online.