Podcasts Business Piloting your Life How To Survive The Turbulence As A Founder Of A Small Company In A Big Market

How To Survive The Turbulence As A Founder Of A Small Company In A Big Market

Published: Oct. 9, 2018, 1 p.m.

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Terri talks to\\xa0Laura Fleet about\\xa0how a personal experience gave her the idea and inspiration to start\\xa0SendaRide\\xa0and that she is both loving the roller coaster ride of entrepreneurship and challenged every day.\\xa0\\xa0\\xa0

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Who\\xa0is\\xa0Laura Fleet?\\xa0\\xa0

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Laura Fleet is a leading expert in health care and regulatory law, having represented health insurers, providers and hospital systems for more than twenty years. Her professional career as legal counsel, lobbyist and Executive Director for numerous non-profit Associations in the health care sector has given her a unique perspective into our health care delivery system. Having successfully identified an opportunity to bridge one of the many gaps, she launched and Co-Founded\\xa0SendaRide.\\xa0
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During her career she has continually been at the frontline of our ever-evolving healthcare delivery system, shaping and interpreting the laws that providers, insurers and hospitals operate within. She is identified as an industry expert and thrives on solving the many problems the healthcare industry faces \\u2013 whether regulatory, legal, legislative or implementation.\\u202f\\xa0
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Show Highlights\\xa0

  • Laura talks about her company,\\xa0SendaRide, and why she started the company.\\xa0\\xa0\\xa0
  • Laura continues to talk about being a smaller player in a bigger\\xa0market, her\\xa0go to market strategy and differentiating factors.\\xa0\\xa0
  • Laura has become very comfortable with the word \\u2018pivot\\u2019 and being uncomfortable.\\xa0\\xa0\\xa0SendaRide\\xa0started as a B2C LLC and is now a B2B Delaware Corp.\\xa0\\xa0
  • Laura has become comfortable with being the face and brand of\\xa0SendaRide.\\xa0\\xa0\\xa0
  • Laura\\u2019s favorite founder resource\\xa0is her network of female founders who have gone before her, and investor resources who are willing to make introductions\\xa0and be available to answer questions and bounce around ideas.\\xa0\\xa0\\xa0
  • Laura was accepted into Springboard and shared what she is looking to get out of the time with her advisory group.\\xa0\\xa0\\xa0
  • Laura has been surprised by how much she is enjoying being a founder of a startup and the variety of skillsets she has developed over her time as CEO.\\xa0\\xa0\\xa0
  • \\xa0If Laura had a magic wand, she would make chocolate and champagne have no calories and carbs.\\xa0 She would also have people stop in their tracks and not make judgments and not look at stereotypes when they make decisions.\\xa0\\xa0\\xa0

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Terri\\u2019s Key Takeaway\\xa0

Don\\u2019t become a founder because it\\u2019s cool; you\\xa0have to\\xa0be 100% committed.\\xa0\\xa0

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References in the Podcast\\xa0

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Contact\\xa0

Laura can be reached\\xa0through LinkedIn at\\xa0https://www.linkedin.com/in/laura-brookins-fleet-49aa9a54/\\xa0and\\xa0via\\xa0email at\\xa0Laura.Fleet@SendaRide.com.\\xa0\\xa0\\xa0

You can follow Terri on Twitter at @terrihansonmead or go to her website at www.terrihansonmead.com or on Medium:\\u202f https://medium.com/@terrihansonmead.\\u202f\\xa0

Feel free to email Terri at PilotingYourLife@gmail.com.\\xa0

To continue the conversation, go to Twitter at @PilotingLife\\xa0and use hashtag #PilotingYourLife.\\xa0

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