Peter Lawson - Transform Accounting Fees from a Cost to an Investment

Published: Aug. 28, 2016, 2:59 p.m.

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Do you know the Three Biggest Mistakes That Most Accountants Make With Their Marketing?\\xa0


Peter Lawson has developed the marketing equation for accountants that once implemented will immediately drive traffic to their web sites and attract business owners that are looking for their help.

Business owners today want just two things for their business...more leads and more revenue. As a practicing accountant, Peter can relate to this situation where accountants do not have a system to assist their clients with marketing. Well now they do. Peter has developed a marketing system that allows accountants to offer tools to their clients to assist them with generating more leads and more revenue for their business. And the clients really appreciate this advice, and are prepared to pay for it. This doesn't mean that the accountant becomes a marketing expert, it just means that they have a system available to assist their clients with marketing.


In his spare time Peter sails the Historical 18ft Skiffs on Sydney Harbour. This is a great way to keep in touch with his sailing buddies and have a beer and a chat after the race.\\xa0


Peter's specialties:


*Lead generation for accountants\\xa0
*Marketing for accountants\\xa0
*Attracting quality clients for accountants\\xa0
*Improving client retention
*Monetizing the advice that accountants are currently giving away for free
*Coaching system to attract and retain quality clients
*Author of #1 Best Selling Books on how Accountants and Bookkeepers can engage with clients


*Specialist in setting up Business Advisory Service Divisions in accounting practices"