Anya Hindmarch

Published: June 25, 2020, 2 a.m.

b'Designer Anya Hindmarch is a veritable ideas machine. The daughter of an entrepreneur father and a French teacher mother \\u2013 who was \\u201cbrilliant at presents\\u201d (prizes wrapped with beautiful bows inspired the original Anya Hindmarch logo) \\u2013 Hindmarch started her accessories business as a teenager, inspired by the leather duffel bags she saw all around her on an early trip to Florence. One of the very first designers to stock her collection on NET-A-PORTER when the website launched in 2000, she attests to the \\u201cmood-altering\\u201d magic of a beautiful piece of craftsmanship, while ever-ready to exploit fashion\\u2019s extraordinary platform as a power for good. Indeed, her ability to spin an idea into a product and a pop-cultural moment saw her bring about a game-changing shift in plastics consumption with her \\u2018I\\u2019m Not A Plastic Bag\\u2019 initiative, as she explains in this special 20th anniversary episode of Pieces of Me.


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