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Dr Magnus Eneberg defended his PhD thesis Beyond the Product - Enabling Design Services in Small and Medium Sized Enterprises at Lund University in 2015. After working as a controller for a couple of years, Magnus returned to academia by studying theory architecture and design management. The latter led him into projects that had a focus on innovation with a design perspective. Currently, Magnus holds a position as a researcher, lecturer and project manager at KTH - The Royal Institute of Technology, in Stockholm.

In this episode he will tell you about his journey from being a PhD student to working as a service designer in a public organization within healthcare. Magnus reflects over the differences between academia and the \\u201creal world\\u201d and how one can translate ones academic skills to the skills one need to work in a company or organization.

Becoming a PhD student gave me the opportunity to explore not only the subject area of design, and innovation, organization learning, but also myself. Digging into the ontology and epistemology - it was great time to look at how I view the world, to put words on who I was or who I am.

- Dr. Magnus Eneberg, Royal Institute of Technology, Sweden

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