Women Pharmacist Writers Series Part 3 of 4: Interview with Megan Freeland, PharmD
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For years, Megan Freeland worked as a public health pharmacist for the Centers for Disease Control and Prevention. But over time, she realized she was missing the opportunity to apply a creative flair to her writing career.
Megan set out on her own to build a health content marketing company. Through StockRose Creative, LLC, Megan supports innovative health organizations, helping them use the power of words to reach their target customers and clients and turn them into raving fans.\\xa0
In this episode, Megan shares not only how she uses her voice as a health content writer, but also how she handles writing for brands, many of which have their own voices, personalities, and writing styles.
Mentioned in this episode
LinkedIn: https://www.linkedin.com/in/megannfreeland/
Instagram: https://www.instagram.com/megpharmdwrites/
YouTube: https://www.youtube.com/c/healthwritingforhealthprofessionals
StockRose Creative, LLC website: https://stockrosecreative.com/\\xa0 \\xa0
Centers for Disease Control and Prevention
Health Professionals to Health Writers Program
Megan Freeland\\u2019s Peloton Bike Review (YouTube link)
Dr. Ijeoma Ekeocha (LinkedIn Profile)
Episode 117 of The Pharmacist\\u2019s Voice Podcast Featuring Dr. Blair Thielemier\\xa0
Episode 125 of The Pharmacist\\u2019s Voice Podcast Featuring Dr. Janan Sarwar
Episode 127 of The Pharmacist\\u2019s Voice Podcast Featuring Dr. Brittany Hoffmann-Eubanks
Maria Glukhovsky, PharmD (LinkedIn Profile)
Dubsado (Business/Client Management) Tool
Thank you for listening to episode 129 of The Pharmacist\\u2019s Voice \\xae Podcast!
Read the full show notes at The Pharmacist\\u2019s Voice \\xae Podcast https://www.thepharmacistsvoice.com/podcast
Subscribe to or Follow The Pharmacist\\u2019s Voice Podcast!
Highlights from the interview
As a writer in a public health setting early in her career, Megan learned how to massage information to make it more digestible and actionable for the general public. \\xa0
Information impacts behavior.\\xa0 Misinformation has an impact on the health of communities.\\xa0 Relevant and accurate information helps people live healthier lives.\\xa0
We talked about Megan\\u2019s writing style as a health content writer.\\xa0 Writing style can take time to develop.\\xa0 You will learn what comes easily or is difficult through practice.\\xa0 You must practice to figure it out.\\xa0
It\\u2019s harder to write a piece that\\u2019s not in your area of expertise.\\xa0 It\\u2019s \\u201ca heavier lift.\\u201d\\xa0 You need to find your niche so it\\u2019s easy to write.\\xa0 It\\u2019s hard to scale a business writing for clients who aren\\u2019t a good match for your skills.\\xa0 Find a lane you feel comfortable in and that feels natural to you so you can maximize your expertise and your impact in that lane. \\xa0
Megan shared two stories about how feedback on her writing influenced her.\\xa0 Feedback can help a writer find the right clients. \\xa0
Who are Megan\\u2019s ideal clients?\\xa0 Either digital health companies or innovative health companies, especially those who have either primarily black audiences or have a segment of their audience who is black.\\xa0 Megan likes working with clients who are specific about their audience and the types of actions or behaviors they are trying to stimulate. \\xa0
There\\u2019s always room for a new perspective in the writing community.\\xa0 All of our perspectives are different.\\xa0 There are people out there who share your perspective and will be maximally impacted because they share your perspective.\\xa0 You will perform your best when you are writing for an audience you can relate to or that you\\u2019re passionate about or have expertise in. \\xa0
Megan is a Health Content Writing Coach.\\xa0 Her program is called Health Professionals to Health Writers.\\xa0 You can find it linked to her profile on LinkedIn (as of December 2021).\\xa0 Her YouTube Channel is also called Health Writing For Health Professionals; it includes videos on Wednesdays:\\xa0 tips for getting started in health content writing and lessons Megan has learned along the way.
Nontraditional pharmacists need to share what they do so that other pharmacists feel inspired to use their pharmacist identity and skills to do something nontraditional too.\\xa0 We talked about how imposter syndrome can make it tough to \\u201ctoot our horns.\\u201d\\xa0
Megan is bilingual.\\xa0 She speaks Spanish and English.\\xa0 During her career as a pharmacist, she worked for an MTM company who needed a Spanish-speaking pharmacist consultant to help Spanish-speaking patients.\\xa0
We concluded the interview with six questions for Megan:
- What are some pitfalls about content strategy creation?
- How can a writer address health literacy in consumer-facing content without being patronizing?
- How do you like the research part of being a writer?
- What\\u2019s your favorite part of being a writer?
- What are some challenges you face?
- What are some tools and resources you use?
Thank you for listening to episode 129 of The Pharmacist\\u2019s Voice \\xae Podcast!
\\U0001f5a5Check out Kim\\u2019s websites, and connect with her on social media!
\\u2705Business website https://www.thepharmacistsvoice.com
\\u2705The Pharmacist\\u2019s Voice \\xae Podcast https://www.thepharmacistsvoice.com/podcast
\\u2705Pronounce Drug Names Like a Pro \\xa9 Online Course https://www.kimnewlove.com\\xa0
\\u2705LinkedIn https://www.linkedin.com/in/kimnewlove
\\u2705Facebook https://www.facebook.com/kim.newlove.96
\\u2705Twitter https://twitter.com/KimNewloveVO
\\u2705Instagram https://www.instagram.com/kimnewlovevo/
\\u2705YouTube https://www.youtube.com/channel/UCA3UyhNBi9CCqIMP8t1wRZQ
\\u2705ACX (Audiobook Narrator Profile) https://www.acx.com/narrator?p=A10FSORRTANJ4Z
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