Pharmacy Podcasts Series Part 3 of 3. Discussion about why pharmacists should have a podcast with special guest Todd Eury, Pharmacy Podcast Network Founder
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Today\\u2019s episode is the third (and final) part of my pharmacy podcasts series.\\xa0 Part one was an introduction to the series, including the definition of a pharmacy podcast and where to find them. Plus, part one featured a brief interview with fellow pharmacist podcaster Dr. Christina Madison, The Public Health Pharmacist. (That\\u2019s episode 118 if you want to check that out.) Then, Part 2 of the series featured a list of pharmacy podcasts I listen to most and why I listen to pharmacy podcasts.\\xa0 (That\\u2019s episode 119 if you want to check that one out as well.)\\xa0 Special Guest Todd Eury (Founder of The Pharmacy Podcast Network) joins me today for a discussion about why pharmacists should have a podcast.\\xa0 We\\u2019ll talk about what\\u2019s in it for the pharmacist hosting the podcast and what\\u2019s in it for the listener. \\xa0
If you\\u2019re unfamiliar with Todd Eury, you\\u2019re in for a treat!\\xa0 He\\u2019s a Pittsburgh native who started the first podcast about the profession of Pharmacy in 2009.\\xa0 Today, the Pharmacy Podcast Network is the global leader in podcasting about the business and profession of pharmacy.\\xa0 Todd and I have been in touch for just about as long as I have been a podcaster, which is two years.\\xa0 He has been a cheerleader for me and all pharmacy podcasts, and that\\u2019s one of the reasons that he\\u2019s on the show today.\\xa0 As soon as he saw that I launched a series about pharmacy podcasts, he reached out and offered to help me with it.\\xa0 I\\u2019m so glad he did!\\xa0 His enthusiasm for pharmacy podcasts is unmatched, and there\\u2019s no one I would rather have hosted today\\u2019s discussion with.\\xa0 Thanks Todd!
Mentioned in this episode
Todd Eury\\u2019s LinkedIn Profile \\xa0
Pharmacy Podcast Network Shows
LinkedIn (Pharmacy Podcast Network)\\xa0
Twitter (Pharmacy Podcast Network)\\xa0
Facebook (Pharmacy Podcast Network)
Instagram (Pharmacy Podcast Network)
List of Podcasts In and Around Pharmacy by Dr. Erin L. Albert
Storrie Podcast with host Dr. Christine Manukyan\\xa0
Beyond the Sig Podcast with host Dr. Isabelle Litvak\\xa0
The Pediatric Pharmacist Revue Podcast with host Dr. Allison M. Chung
Shure MV-7 microphone (Todd\\u2019s Favorite)
AT2100 USB microphone (Kim\\u2019s desk-mounted podcasting microphone)
Rodecaster Pro mixer\\xa0
The Pharmacist\\u2019s Voice \\xae Podcast Episode 69 (microphones)
The Pharmacist\\u2019s Voice \\xae Podcast Episode 110 (best practice for podcast guests)
The Pharmacist\\u2019s Voice Podcast Episode 118 (featuring Dr. Christina Madison)
The Pharmacist\\u2019s Voice Podcast Episode 119 (why I listen to pharmacy podcasts, etc)
Dr. Christina Madison The Public Health Pharmacist
Subscribe to or Follow The Pharmacist\\u2019s Voice Podcast!
Todd has been in pharmacy since 2004.\\xa0 He launched the first podcast about the pharmacy profession.\\xa0 Todd is the Founder of the Pharmacy Podcast Network (PPN).\\xa0 The network has more than 40 participating pharmacist podcasters.\\xa0 There are more than 1400 episodes as of October 2021. The network has around 82,000 listens per month.\\xa0 On average, PPN releases 6 podcasts per week and approximately 24 episodes per month.
As a non-pharmacist, Todd brings a different perspective to podcasting.\\xa0 He advocates for the pharmacist and using audio as a supplement to education.\\xa0
I listen to shows on the Pharmacy Podcast Network.\\xa0 My favorite is Storrie with Dr. Christine Manukyan.\\xa0 Sometimes, I do research on my up-coming guests by listening to interviews on The Pharmacy Podcast Network.
Many podcasts published by pharmacists reach other pharmacists.\\xa0 Todd and I discussed how podcasts could also be patient-facing and used as a tool to build a relationship between the patient and the pharmacist.\\xa0 Community-facing podcasts could also create goodwill in the community.\\xa0 Topics could include community events, flu shot information, disease states, store hours, the history of the pharmacy, \\u201cmeet the pharmacist(s) or tech(s)\\u201d episodes, and more! \\xa0
Pharmacists learn from one another.\\xa0 If a pharmacist is interested in starting a podcast, they could listen to other podcasts published by pharmacists or the PPN to get ideas about starting their own.
We talked briefly about disclaimers pharmacists should consider using on podcasts. \\xa0
According to Todd, podcasting allows you to build a very strong relationship with your audience very fast.\\xa0 Your voice means something to your audience.\\xa0 It\\u2019s different from writing.\\xa0 Audio is more personal.\\xa0 It can also be part of a pharmacist\\u2019s brand. \\xa0
Todd said, \\u201cDon\\u2019t put so much pressure on yourself.\\u201d\\xa0 Podcasting can be messy!\\xa0 We discussed how the first few episodes of a podcast are not as good as the 100th.\\xa0 You need to make mistakes and learn.\\xa0 I personally struggle with solo shows because I want to sound natural and conversational and avoid sounding boastful or clueless.
There are several podcast formats.\\xa0 \\u201cJourney style\\u201d is one of them.\\xa0 That\\u2019s what I use for my solo shows.\\xa0 I share what I have learned during my career transition from pharmacist to voice actor.\\xa0 In a journey-style podcast, you don\\u2019t need to know everything.\\xa0 Other formats include advice shows, interview shows, and panel discussions.\\xa0 Todd likes to include different formats on the Pharmacy Podcast Network. \\xa0
Setting the expectation that podcast content will improve over time can help avoid perfectionism.\\xa0 Todd says, \\u201cJust jump in.\\u201d\\xa0 You will get better and feel more confident over time as you learn how to think on your feet.\\xa0 Podcasting develops communication skills that transfer to working one-on-one with patients, in a group, or at a conference.
Podcasting can supplement or build your mission.\\xa0 It depends on your goal (your why). Todd says that \\u201cPodcasting should supplement, enhance, and amplify a primary source of information.\\u201d \\xa0
Podcasts build credibility, a listener base, and followers.
Podcasts can help students.\\xa0 Think, \\u201caudio cliff notes.\\u201d\\xa0 Students can share with other students.\\xa0 According to Todd, AudioRX.study is a supplement to learning, not a primary source of information.
People told me I should put my original content out there.\\xa0 I took that advice.\\xa0 I am now a podcaster and an online course creator.\\xa0 To learn more about my online course Pronounce Drug Names Like a Pro \\xa9, visit https://www.kimnewlove.com.\\xa0 You can sponsor your podcast with a product you create, such as an online course.\\xa0
I talk about podcasting on my podcast.\\xa0 I used two examples.\\xa0 I have an episode about microphones and an episode about best practices for podcast guests.\\xa0 My show notes give a lot of value, including links for products. \\xa0
Christina Madison, PharmD is fearless and a good role model for podcasters.
What\\u2019s in it for the listener?\\xa0 In short, different things from different podcasts.\\xa0 Many pharmacy podcasts are pharmacist-to-pharmacist.\\xa0 Show notes have information listeners may want.\\xa0 Some podcasts have raffles and give-aways (book give-aways, for example). \\xa0
Podcast content is for the listener, not the podcaster.\\xa0 When done well, listeners will feel connected to the podcaster.
Every podcast should have a website so that the audience can connect with the podcaster.\\xa0 Suggestions, comments, guest nominations, etc. are all things listeners can reach out to podcasters about.\\xa0 Survey feedback helped Todd add another podcast to his network:\\xa0 The Pediatric Pharmacist Revue with host Dr. Allison Chung.
What\\u2019s in it for the host (pharmacist, business, association, or organization)?
- Branding, advertising, and promotion
- Networking
- Share your journey or experiences and help others
- Use your authority on a topic.\\xa0 (Be a thought leader.)
- Build creditability
- It\\u2019s a business card
- It opens doors
- Build a tribe (listener base and followers)
- Teach/give advice
- Share stories
- Start a rebellion
- Inspire others
- Conquer a personal challenge
- Make something complex easier for the audience to understand \\xa0
- Reach other pharmacists
- Reach patients
- Reach a community
- Catharsis (Get something off your chest!)
- Gain skills:\\xa0 communication, listening, interviewing, audio engineering, and more
- Supplement your mission
- Promote a service, webinar, or online course
- Amplify your message
- Supplement learning
- Sponsor your podcast with your product\\xa0
What\\u2019s in it for the listener?
- Learn
- Get inspired
- Get help
- Feel connected and hear the emotion/feelings in the host\\u2019s voice
- Hear stories, be entertained
- Understand complex issues
Thank you for listening to episode 120 of The Pharmacist\\u2019s Voice \\xae Podcast! \\xa0
\\U0001f5a5Check out Kim\\u2019s websites, and connect with her on social media!
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\\u2705LinkedIn https://www.linkedin.com/in/kimnewlove
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