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b'Having a great idea is one thing, but getting it out there and making sure it\\u2019s being heard by the intended audience is quite another. The tools that have allowed us to spread our ideas more easily have also made it more difficult to be heard. We\\u2019re all exposed to a torrent of media on a daily basis, so how can we stand out?
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\\nWe live in an increasingly noisy world and our attention is being demanded from every direction. Having a breakthrough idea is difficult enough, but these days, it\\u2019s only half the battle. How do successful entrepreneurs, thought leaders and community figureheads not only develop life-changing concepts, but communicate them effectively so that they\\u2019re not lost among the white noise of modern life?
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\\nFor her latest book, Stand Out: How to Find Your Breakthrough Idea and Build a Following Around It Dorie has been speaking with some of the world\\u2019s foremost thought leaders on just this topic. In this episode, she will be sharing some of her valuable insights with us.
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\\nShe\\u2019s found that to be really influential in your professional sphere or particular industry, you don\\u2019t need to formulate an original idea or invent a new product. You can popularise an idea that has been overlooked or synthesise concepts to create something new, captivating and valuable for your audience.
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\\nThe second part of the conundrum of the breakthrough idea is creating a community of followers who will act as a \\u2018legion of ambassadors\\u2019 and help further promote it. This is something that can put people off for a number of reasons.
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\\nFirstly, as mentioned before, everything in our lives is becoming faster and more convenient. So, the idea of spending a year, two years or five years creating a following for your idea can seem daunting. Secondly, we often look at successful people who are much further along a particular timeline from ourselves. The success that may have taken ten years to create appears effortless as we haven\\u2019t seen all of the blood, sweat and tears that have gone into ensuring that success.
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\\nThis can discourage us from trying, but it should be remembered that all of these success stories started somewhere. Maybe in a year, two years or even ten years, you will look back on today as the day your success story began.
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\\nAbout Dorie:
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\\nDorie is an author, marketing strategist, consultant and renowned public speaker. Her work has been featured in TIME, Harvard Business Review and Entrepreneur. She\\u2019s also the author of two ground-breaking books, Reinventing You and Stand Out, which have helped thousands of professionals around the world better identify and develop their unique brands and ideas as well as how to make them stand out.
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\\nShe is also an adjunct professor of Business Administration at Duke University, has taught at Emerson College, Tufts and Suffolk University and guest lectured at such esteemed institutions as Harvard Business School, NYU and MIT\\u2019s Sloan School of Management. She has worked as a consultant and speaker for clients as diverse as Yale University, Google, Morgan Stanley, the World Bank and the Bill & Melinda Gates Foundation.
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\\nIn addition to that already hugely impressive CV, she\\u2019s also an award winning journalist, one of Forbes \\u201c25 Professional Networking Experts to Watch in 2015\\u201d and has appeared regularly on NPR, MSNBC and the BBC.
\\nIssue Challenged in this Small Business Podcast Episode:
\\nIn this small business podcast episode, we challenge the problem of how to find your breakthrough idea and how to build a loyal following around it.
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\\nDorie\\u2019s Actionable Tips:
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\\n\\t* Use a niche strategy. Don\\u2019t attempt to stand out in too broad a field. Narrow it down and become an expert in a particular niche. This is a fantastic way to establish yourself quickly and...'