Whats in a Brand Name?
b'\\u201cThe investment you make into a brand, makes its name worth it\\u201d – Bernard Kelvin Clive Did you know that the famous brand name \\u2018Google\\u2019 was actually a misspelt word \\u2018Googol\\u201d? Now, let\\u2019s get started. It sounds good in the ear to have sweet brand names that rhymes and charms but that alone will not make your brand jive. Some few thoughts to debunk; in choosing brand names, some experts suggest having a name that can be pronounced easily, really? Not so much of that, it does some good anyway, but the point is if your brand name isn\\u2019t jaw-breaking but your brand doesn\\u2019t deliver on its promise you will fail. Let\\u2019s throw in some few examples, illustrate the point that the investments made into brands go beyond its name. Having a fairly easy relatable brand name for your products and services is great but most importantly focus on delivering on your brand promise. That will cause the name to rise above the crowd. Who would have thought that an automobile brand like \\u2018Mitsubishi\\u2019 can make it at the marketplace. Quite a heavy name to pronounce, what do you say? At the end of the day, a brand is mostly known by either the brand\\u2019s name or its logo. However, it doesn\\u2019t come that easily. It requires a deliberate effort to communicate the brand\\u2019s value in order to make the name. Just coming up with just any name is not the best, a name that can sell your brand and a name that will be worth your investments. The funny parts of brand names are that a name that may mean well in one country and culture may mean something totally the opposite, sometimes even with negative connotations.\\xa0 A simple example is packaged black pepper sauce in Ghana called \\u2018Shito\\u201d in the local language, the same word in English without the last letter sounds disgusting, doesn\\u2019t it? \\u2018Shit\\u2019.\\xa0 Another example is a spice made in Jamaica called \\u201cCock Flavored\\u2019 that supposed to mean chicken flavor, but in America and modern slang the word \\u2018cock\\u2019 implies \\u2018the male reproductive organ\\u2019. So, it\\u2019s very important to do a little research into your brand names before going out there with it, especially if you want to cross borders. RESOURCES: Rebrand: The Ultimate Guide to Personal Branding Bernard Kelvin Clive Amazon books '