Why Zero-Party Data Is So Critical for Marketers | Interview with Ryan Levesque
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Today\\u2019s conversation is with internet marketing legend, Ryan Levesque. He\\u2019s the founder of the \\u2018Ask Method\\u2019 and shares how the last two decades of marketing has prepared him for this moment. Ryan details how marketers and businesses can respond to the changing digital landscape and also what businesses need to do in order to survive. He also covers how quiz funnels can be a total game changer for businesses looking to get back the ROAS they saw pre-iOS 14.
Topics Covered
08:25 - Ryan shares an overview of the \\u201cAsk Method\\u201d and how it works for businesses
12:39 - How the internet is evolving and what \\u201cWeb 3.0\\u201d means for marketers
15:35 - What \\u201cZero-Party\\u201d data is and why it\\u2019s so important for marketers
23:24 - Why zero-party data makes it easier to have sales conversations
28:14 - Case studies and examples from different industries using the \\u201cAsk Method\\u201d
Resources Mentioned
Our Partners
Solutions 8 - The Best Google Ads Agency In The World
DigitalMarketer | Marketing Tools & Training
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