Podcasts Business Perpetual Traffic What Happens to Google Ads During a Recession

What Happens to Google Ads During a Recession

Published: Aug. 25, 2022, 5:15 a.m.

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Are we headed down a recession path? If so, what happens to Google Ads during times of crisis? 

On today\'s episode, Kasim goes through what he thinks will happen to Google ads during a recession. As someone who has been on the receiving end of a recession, Kasim believes it\'s better to be wrong and careful than right and foolish. This is exceptionally important since marketing and advertising budgets are often the first to be cut during a recession. And although a recession might not be in the cards, you don\'t want to be caught unprepared in the flood. 

Tune in to learn tips on how brands, agencies, and businesses can survive a possible economic downturn and capture their competition\'s market share once the weak are dead and buried. 

IN THIS EPISODE, YOU\'LL LEARN:

  • What happens to Google Ads during a recession?
  • Should businesses stop advertising during a recession? 
  • The type of businesses that have a better chance of surviving a recession
  • Reasons why businesses throw money at Google during a recession 
  • Desperate clients and why you should avoid them
  • A recessive environment can be healthy for the economy 
  • How agencies can take advantage of a recessive environment 


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