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Ralph and Kasim interview Scott Cunningham, one of the world\\u2019s leading Shopify experts and the founder and CEO of Social Lite and Merchant Mastery. Scott reveals his five-part formula for creating irresistible offers that grab attention, solve problems, build trust, and tip the scale in your favor. He shows you how to use the offer stack to create powerful hooks, function attributes, brand attributes, influence attributes, and transaction attributes that match your avatar\\u2019s needs and desires. He also shares some of his client success stories and how he helped them scale their Shopify stores using his offer stack method. No matter what you\\u2019re selling online, you\\u2019ll learn how to use Scott\\u2019s offer stack to boost your messaging, positioning, and conversions.
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