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Did you know you can sell products directly through the social media feed? No purchase journeys, no redirects, a simple click-to-buy option is all you need.
Today\\u2019s episode comes from our sister podcast, the Digital Marketer. Host Mark de Grasse sits down with Lauren Petrullo, one of the newest faculty members of the DigitalMarketer Academy to talk about the latest component of their eCommerce certification\\u2014social selling. Social selling allows you to buy in-app (on Facebook, Instagram, etc.) and never even venture to someone\\u2019s website. You\\u2019re meeting people right where they are, already browsing and shopping. The key is to make it as seamless as possible for customers to checkout directly through social media platforms.
Lauren has got her finger on the pulse of the future of eCommerce and says one thing we can do is pay close attention to where the big tech brands are investing.
Listen in to learn how you can get in on what Lauren calls \\u201ca much more mature social media commerce experience.\\u201d Discover why Ralph thinks eCommerce product categorization is an underutilized insight for remarketing.
IN THIS EPISODE, YOU\\u2019LL LEARN:
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