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What can you do right now to improve ad performance on Meta platforms?
On today\'s episode, Ralph and Kasim break down the main takeaway from Meta\'s Performance Marketing Summit - the Performance 5 framework. The framework is Meta\'s new set of best practices for marketers wanting to maximize ad performance on Facebook and Instagram. As Ralph explains, Performance 5 aligns with what we\'ve come to expect from Meta over the last decade - more automation and use of AI-powered tools, adoption of more engaging video ads, and a deep focus on measurable results.
Listen in to learn the 5 components of ad success on Meta platforms and why marketers should strongly consider adopting some, if not all, of the aspects of the Performance 5 framework.
IN THIS EPISODE, YOU\'LL LEARN:
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