Podcasts Business Perpetual Traffic How Google Outsmarted Facebook and What it Means for Marketers

How Google Outsmarted Facebook and What it Means for Marketers

Published: May 20, 2022, 8:15 a.m.

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So, how did Facebook end up taking all the heat for this privacy stuff, while Google sat back quietly and dodged the bullets? 

On today\\u2019s episode, co-hosts Ralph Burns and Kasim Aslam talk about the absolute brilliance of Google. For one thing, they don\\u2019t have a \\u201cface of the company,\\u201d so while everyone is out here hating Mark Zuckerberg and turning him into a meme, Google (whoever \\u201cGoogle\\u201d is) is more than happy to let him be the villain. Google watched Facebook take the heat for all the iOS 14 privacy updates madness. Then, when everyone was so fatigued that they didn\\u2019t even care anymore, Google rolled out Performance Max, the craziest, most invasive, most heavily-targeted tool in the history of the world. It\\u2019s literally going to change everything.

Listen in for tips on staying on top of what\\u2019s new with Google Performance Max and what it means for your business.  

IN THIS EPISODE YOU\\u2019LL LEARN:

  • Why the 30-day attribution window/click to purchase paradigm is obsolete
  • What multi-touchpoint engagement means in practical terms 
  • The biggest mistake marketers are making right now with Performance Max
  • 2 new Performance Max features that just rolled out this week

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