Podcasts Business Perpetual Traffic Episode 387: Funnels and Google Ads Now a Match Made in Heaven?

Episode 387: Funnels and Google Ads Now a Match Made in Heaven?

Published: April 29, 2022, 8 a.m.

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Historically, Google advertisers haven\\u2019t liked funnels\\u2014for a lot of reasons. But is that about to drastically change? 

On today\\u2019s bite-sized episode, host Kasim Aslam is talking about his favorite topic (cue the sarcasm): funnels. Funnels haven\\u2019t functioned well traditionally in the Google ecosystem, so he hasn\\u2019t had much use for them. Until Google Performance Max. Now, not only is Kasim rethinking his opinion of funnels, he\\u2019s re-evaluating the very definition. \\u201cMarketers didn\\u2019t invent the funnel,\\u201d he says. \\u201cA funnel is a natural sequence through which a purchasing decision is made. It exists for your product or service in your industry completely independent of you.\\u201d The funnel is with your customer. The more you work to understand your customer, your avatar, the more you understand the funnel. Funnels aren\\u2019t dead, he says. They\\u2019re more important than ever.

Listen in to find out more.

IN THIS EPISODE YOU\\u2019LL LEARN:

  • How the full funnel marketing approach is built into the fabric of Google\\u2019s advertising 
  • What Google does with the goal, audiences, and assets you give them 
  • Why it\\u2019s counterproductive to dictate location to Google
  • How Google Performance Max builds awareness 


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