Episode 385: A Tech Stack to Help You Beat the iOS Changes with Chris Mercer
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Imagine if someone just handed you a list of every single tool you need to effectively measure the performance of your marketing.
On today\\u2019s episode, co-hosts Ralph Burns and Kasim Aslam sit down once again with Chris Mercer, founder of MeasurementMarketing.io. This time he\\u2019s got a whole tech stack he\\u2019s going to share with us from start to finish, the whole kit and caboodle. Seriously, he\\u2019s giving away the farm here. It\\u2019s easy to over-complicate things, Mercer says. The skill is to make things simple. How do we keep it simple? Every measurement system has to do 3 things: 1.) Collect information to get answers to questions. 2.) Store that information to access later. And 3.) Build reports on that data. If you don\\u2019t know how to measure, all the tools in the world won\\u2019t help you. \\u201cMeasurement is how we listen,\\u201d he says. \\u201cMarketing is how we respond.\\u201d
Listen in as he walks us through the powerful skill of measurement\\u2014simple step by simple step.
IN THIS EPISODE YOU\\u2019LL LEARN:
- How to figure out the true traffic sources of your ROAS (when everybody\\u2019s claiming it)
- 3 free (and powerful) Google tools (and how/when to use them)
- Why customer journeys aren\\u2019t one-size-fits-all (and how to choose the right one)
- How learning measurement can keep you out of jail (literally)
LINKS AND RESOURCES MENTIONED IN THIS EPISODE:
- FREE Measurement Toolbox from MeasurementMarketing.io
- Free Measurement Training on YouTube
- MeasurementMarketing.io
- Google Analytics
- Google Tag Manager
- Google Data Studio
- Ep. 376 (all about CAPI Gateway)
- Antifragile (book by Nassim Nicholas Taleb)
- Perpetual Traffic Survey
- Follow Perpetual Traffic on Twitter
- Connect with Ralph and