Podcasts Business Perpetual Traffic Episode 377: Kasim Talks the Metaverse with a Meta Solutions Architect

Episode 377: Kasim Talks the Metaverse with a Meta Solutions Architect

Published: March 25, 2022, 8 a.m.

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What in the heck is the metaverse really, and why, how, and when will it matter to advertisers? 

 

On today\\u2019s episode, host Kasim Aslam sits down again with Meta Solutions Architect, Owen Felsinger to talk about the metaverse. There\\u2019s a lot of chatter out there about what the metaverse actually is, and the concept and definition will continue to evolve. As Owen describes it, the metaverse is an open world where you can build whatever you want and communicate with people everywhere. And it will grow to incorporate input from companies around the globe who are all going to build separate, competing parts of the infrastructure. What excites Kasim is that, from an advertiser\\u2019s perspective, it\\u2019s going to be a complete change of context. And the little guy\\u2014the smaller businesses\\u2014will have a world of new opportunities open up for them.

 

Listen in to hear what some of those opportunities might be\\u2014and when we can expect them to materialize.

 

IN THIS EPISODE YOU\\u2019LL LEARN:

  • The pros and cons of being \\u201cfirst to market\\u201d in the metaverse 
  • What effect the iOS 14 update had on the release of the metaverse 
  • What impact AR and VR will have on the future of advertising (and life in general)
  • How the metaverse will allow small advertisers to become pioneers

 

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