Podcasts Business Perpetual Traffic Episode 375: The Most Important Google Episode Weve EVER Done

Episode 375: The Most Important Google Episode Weve EVER Done

Published: March 18, 2022, 2 p.m.

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If you\\u2019re running Google ads, you need to get on board with Performance Max immediately. 

 

On today\\u2019s episode, host Kasim Aslam sits down again with John Moran, Chief Strategist at Solutions 8, to dive even deeper into the goodness of Google Performance Max. These agency guys shoot straight\\u2014you don\\u2019t need an agency to deploy and manage this new tool, they say. But you do have to monitor it and stay on top of it. You can\\u2019t set it and forget it. John walks us through some sample campaigns, and the duo discusses everything from audience sculpting to customer matching to a hidden gem that\\u2019s just been made public. Google Performance Max is the future. The time to get started is now.

 

Listen in to get a jump start on this \\u201cbeast\\u201d that\\u2019s already taking names and is going to \\u201cevolve into so much more.\\u201d

 

IN THIS EPISODE YOU\\u2019LL LEARN:

  • What experience/know-how you need to run Performance Max without an agency
  • What the New Customer Acquisition feature means (and how to use it) 
  • What will happen when Performance Max takes over Smart Shopping on June 30
  • Why you absolutely shouldn\\u2019t use Performance Max without videos ready to go 

 

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:


 

OUR PARTNERS:


 

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