Podcasts Business Perpetual Traffic Episode 370: Why You Probably Failed with LinkedIn Ads and the 3 Things You Can Do to Have Success | Interview with AJ Wilcox

Episode 370: Why You Probably Failed with LinkedIn Ads and the 3 Things You Can Do to Have Success | Interview with AJ Wilcox

Published: March 1, 2022, 2 p.m.

b'

LinkedIn is like a steady hum in the background of loud Facebook and TikTok ads, but if you do it right, there\\u2019s a way to get huge advertising wins on this platform.

 

In today\\u2019s episode, co-hosts Ralph Burns and Kasim Aslam sit down with AJ Wilcox, founder of B2Linked, a LinkedIn ad agency. Ralph calls AJ the Paul McCartney of LinkedIn, and Kasim says he\\u2019s not only the smartest LinkedIn advertiser he knows, but the most honest traffic manager he\\u2019s talked to in a long time. AJ is truly excited about LinkedIn\\u2019s advertising potential, but he\\u2019s transparent about the high costs and why some things just don\\u2019t work on the platform. The fact that LinkedIn is the most underappreciated social network out there makes it powerful. The real magic in LinkedIn advertising is in the targeting, AJ says. The lead quality is incredible.

 

Listen in to see if LinkedIn ads are a good fit for your company and how to maximize your presence on the platform.

 

IN THIS EPISODE YOU\\u2019LL LEARN:

  • Why only 4% of LinkedIn users are actually posting and how that works in your favor 
  • How comments, likes, and shares affect LinkedIn\\u2019s algorithm
  • How to feed Bing interest data into LinkedIn (and why you\\u2019d want to)
  • Why targeting is so specific and lead quality is so high on LinkedIn 

 

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:


 

OUR PARTNERS: