b'
When Google makes another big change, it\\u2019s human nature for marketers and ad agencies to panic, but it\\u2019s actually going to be okay.
In today\\u2019s episode, host Kasim Aslam sits down with his business partner and unchallenged Google Expert of the Universe, John Moran, to talk about the future of Google Ads. And what exactly is the future of Google Ads? Performance Max. How do we know this? Well, partially, because last summer, Google decided it was so. Performance Max is one campaign that uses all 6 channels of Google: Search, YouTube, Shopping, GSP, Discovery, and Display. John has 25 Performance Max ad campaigns running right now, and honestly? He seems to know more about them than Google does. And he shares his brilliant insights with the rest of us.
Listen in to see how John finishes this sentence. \\u201cPerformance Max is the future. However\\u2026\\u201d
IN THIS EPISODE YOU\\u2019LL LEARN:
LINKS AND RESOURCES MENTIONED IN THIS EPISODE:
OUR PARTNERS:
Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you\\u2019d like to share? Connect with us on