Episode 368: The Secret to Successful YouTube Ad Campaigns with Aleric Heck

Published: Feb. 22, 2022, 2 p.m.

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Do YouTube ads beat the ads on every other platform every single time? That\\u2019s the bold claim today\\u2019s guest makes.

 

In this episode, host Kasim Aslam sits down with \\u201cthe world authority on YouTube, foremost thought leader on omni-channel marketing, and really sharp cat\\u201d Aleric Heck. Brutally honest Kasim admits he didn\\u2019t like Aleric at first, but he was just jealous. Aleric is a genius, but he\\u2019s also a really likable guy and won Kasim\\u2019s heart. At the ripe old age of 12, Aleric started making YouTube videos teaching people how to use the apps on their iPhones. That YouTube channel paid his way through college and now funds his entire lifestyle. The man knows his way around this platform like nobody else, and he shares some very valuable advice.

 

Listen in for Aleric\\u2019s answer to Kasim\\u2019s big question: Is the golden age of YouTube dead?

 

IN THIS EPISODE YOU\\u2019LL LEARN:

  • Tips for optimizing your ad campaigns off qualified leads, not any old leads
  • Why (and how) to use 3D laser-focused layered targeting strategies
  • Aleric\\u2019s expert opinion on advertising on each of the other social media channels
  • Why NOW is the time to stake your claim on YouTube

 

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:


 

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