Episode 366: Turning Influencer Marketing Into a Reliable and Scalable Traffic Source with Justin Kline
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When done right, influencer marketing can move the needle exponentially for your brand.
In today\\u2019s episode, host Kasim Aslam sits down with Justin Kline, co-founder of Markerly, an agency that helps companies leverage influencer marketing to make their brand more human. Kasim admits that he\\u2019s been skeptical about influencer marketing as a traffic source and challenges Justin to change his mind. (Spoiler: Justin changes Kasim\\u2019s mind.) Influencer marketing is all about your level of persuasiveness\\u2014how many people you can get to know, like, and trust you. Then your audience becomes very valuable to a brand that wants to reach them.
Listen in to hear some great strategies for finding the right influencers at the right time for the right price to help you scale your brand.
IN THIS EPISODE YOU\\u2019LL LEARN:
- What big influencer marketing mistakes brands commonly make
- Why influencer marketing is superior to retargeting
- How to figure out which influencers are the best fit for your brand
- Why you need both great content and more eyeballs (and how to get it all)
LINKS AND RESOURCES MENTIONED IN THIS EPISODE:
- hellojustinkline.com
- markerly.com
- Perpetual Traffic Survey
- Follow Perpetual Traffic on Twitter
- Follow Ralph and Kasim on Twitter
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- Get a Free Month of Blogs from BKA Content
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- Register for our free Founders Board workshop
Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you\\u2019d like to share? Connect with us on iTunes and leave us a review!
Mentioned in this episode:
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