Podcasts Business Perpetual Traffic Episode 363: How META and Facebook Plan to Solve the iOS Crisis: Part 2 with Sean Bedford and Ben Lampert from META

Episode 363: How META and Facebook Plan to Solve the iOS Crisis: Part 2 with Sean Bedford and Ben Lampert from META

Published: Feb. 4, 2022, 2 p.m.

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Want some tips for improving your Facebook ad campaigns straight from the mouths of the Meta guys?

 

If you didn\\u2019t listen to part 1 of this series, you have to do that now. Seriously. Now. We\\u2019ll wait. In today\\u2019s episode, co-hosts Ralph Burns and Kasim Aslam continue their brilliant chat with Sean Bedford, Solutions Engineer at Meta, and Ben Lampert, Solutions Architect at Meta. They dive deep into the specifics of how Conversions API works and share some small tweaks you can make to your ad campaigns that could go a really long way. Meta recognizes how hard CAPI has been for advertisers. That\\u2019s why they\\u2019ve been working hard on CAPI Gateway.

 

Listen in for some tips to help you come out on the other side of this iOS crisis even stronger than before. 

 

IN THIS EPISODE YOU\\u2019LL LEARN:

  • How the AEM hierarchy works and how to set it up the right way
  • Why (and how) you should draw out your customer life cycle
  • How CAPI gets around some of advertisers\\u2019 biggest problems
  • How it\\u2019s possible to have well-performing ads AND respect people\\u2019s privacy

 

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:


 

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