Podcasts Business Perpetual Traffic Episode 361: Congress's Attempt to Shut Down Digital Advertising and Kasim's Plea for Liberty and Small Businesses

Episode 361: Congress's Attempt to Shut Down Digital Advertising and Kasim's Plea for Liberty and Small Businesses

Published: Jan. 28, 2022, 2 p.m.

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A new bill was introduced this week that could literally take away your ability to be seen by your target audience.

 

In today\\u2019s episode, host Kasim Aslam shares his thoughts on the Verge article that came out this week: \\u201cDemocrats Unveil Bill to Ban Online \\u2018Surveillance Advertising.\\u2019\\u201d Kasim, who is anti-partisan, is forced to get \\u201cmildly political\\u201d as he responds to this unsettling news. The bill would ban all use of digital advertising targeting ads to users. Kasim doesn\\u2019t want to be dramatic, but this is a dramatic bill, he says. If passed, it could effectively be the end of digital marketing as we know it. If they take away your ability to be seen by a relevant audience, \\u201cyour message will be lost. You\\u2019ll be de-platformed. You\\u2019ll be a needle in a stack of needles.\\u201d

 

Listen in to hear Kasim\\u2019s thoughtful hot take and what he thinks is actually the solution to all of our trafficking problems.

 

IN THIS EPISODE YOU\\u2019LL LEARN:

  • What kind of targeting the bill does \\u201callow\\u201d and why that\\u2019s not a concession
  • What the \\u201cOverton Window\\u201d is and why it matters
  • Why and how this bill hamstrings every single small business out there
  • Tips for building (and being grateful for) a beautiful community

 

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:


 

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