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Huge marketing opportunities await you in this new frontier of CTV, OTT, and programmatic advertising.
In today\\u2019s episode, co-hosts Ralph Burn and Kasim Aslam sit down with Dan Larkman. CEO and founder of Keynes Digital, to discuss a paid traffic source they\\u2019ve never talked about on the podcast to date: connected TV (CTV). Dan, a self-proclaimed data geek, is a genius when it comes to programmatic advertising, media buying, tracking, and multi-touch attribution. He simplifies these concepts in a way that beginners can understand and shares why he thinks digital marketers absolutely need to know about them.
Listen in for what\\u2019s basically a master class on TV ads.
IN THIS EPISODE YOU\\u2019LL LEARN:
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