Episode 352: How to Make Your Clients REALLY Happy with Taylor McMaster, CEO and Founder of DOT & Company

Published: Dec. 28, 2021, 2 p.m.

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Everybody wants their clients to be happy, but it doesn\\u2019t just happen by default.\\xa0

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In today\\u2019s episode, co-hosts Ralph Burn and Kasim Aslam sit down with Taylor McMaster, Founder and Client Account Manager at DOT & Company. Taylor manages client relationships for digital marketing agencies, which means she\\u2019s basically every agency\\u2019s dream. As a customer advocate, she\\u2019s passionate about proactive communication, welcome gifts, regular updates, learning about the client\\u2019s needs and preferences, building trust, and ultimately a long-term relationship.

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Listen in for some great tips on optimizing the customer experience from someone who\\u2019s really awesome at it.

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IN THIS EPISODE YOU\\u2019LL LEARN:

  • Why the first 90 days with a client are so critical (and how to build trust)\\xa0
  • Do\\u2019s and don\\u2019ts when communicating with clients
  • How a client-facing account manager can also protect the team
  • Ways to make your client feel like they\\u2019re your only client

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LINKS AND RESOURCES MENTIONED IN THIS EPISODE:


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OUR PARTNERS:


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Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you\\u2019d like to share?'