Episode 340: Facebook Ads & iOS 14 Issues: Fixed or No? (Part 1)
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Staying on top of the iOS updates and keeping your marketing edge means understanding things like ATT, API, EMQ, and AEM.\\xa0
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In today\\u2019s episode, co-hosts Ralph Burns and Kasim Aslam sit down with Ben Pang, Software and Attribution Product Manager for Tier 11, who is feverishly working on iOS solutions in his lab day and night. Ben thoroughly explains all the latest concepts, software, and acronyms in a way that even those whose brains aren\\u2019t quite so technical can understand.\\xa0
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Listen in for some great tips on ensuring your social marketing stays effective even as things keep changing.\\xa0\\xa0
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IN THIS EPISODE YOU\\u2019LL LEARN:
- Everything you need to know about ATT, EMQ, and AEM
- How to use first party data to create your own attribution model
- What server-side tagging is and what makes it powerful
- What Facebook\\u2019s Conversion API Gateway means for you
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LINKS AND RESOURCES MENTIONED IN THIS EPISODE:
- Follow @ralphhb and @kasimaslam on Twitter
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- Get Zero Down (Roland Frasier\\u2019s new book) FREE.
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- Register for our free Founders Board workshop
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Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you\\u2019d like to share? Connect with us on iTunes and leave us a review!
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Mentioned in this episode:
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