Episode 334: The Future of Marketing with Ryan Deiss
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Marketing, at the end of the day, is the crafting and amplification of a message\\u2014and the crafting piece is more important today than it\\u2019s ever been.
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In today\\u2019s episode, co-hosts Ralph Burns and Kasim Aslam are joined by the one and only Ryan Deiss, the CEO of Scalable.Co, CEO of DigitalMarketer, and King of the reigning digital marketing community in the galaxy. No one knows marketing like Ryan Deiss. He\\u2019s been in the digital marketing game since he was 19\\u2014over half of his life\\u2014and he\\u2019s seen a lot of changes.\\xa0
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Ryan says that the holy grail of marketing and advertising is the ability to craft a message, yell it out to the masses, and have people who didn\\u2019t even know they were in the market have their ears perk up. That is the greatest skill that has ever existed and will always work in marketing. From this day forward, the best message wins. Period.
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Listen in for some marketing and messaging wisdom from the best in the business.
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IN THIS EPISODE YOU\\u2019LL LEARN:
- How to build your own community and media brand (and why it\\u2019s absolutely crucial)
- How to get your message out in the face of competition, algorithmic shift, & being priced out.
- Why Ryan Deiss, the CEO of DigitalMarketer, doesn\\u2019t market anymore
- Details about the perfect event for today\\u2019s confused/frustrated CEO/entrepreneur
LINKS AND RESOURCES MENTIONED IN THIS EPISODE:
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- Scalable Impact Live (November 2-3, 2021)
- Wizard of Ads (trilogy by Roy Williams)
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OUR PARTNERS:
- Get a FREE 14-day test drive with Sendlane\\xa0
- Join us for Scalable Impact Live in Austin, TX on November 2-3, 2021.
- Get Zero Down (Roland Frasier\\u2019s new book) FREE.
- Find out your Leadership Trust Score at Ready to Lead.
- Register for our free Founders Board workshop
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Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you\\u2019d like to share? Connect with us on iTunes and leave us a review!
Mentioned in this episode:
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