Episode 330: The Future of Traffic, Part 1 with Ralph Burns and Kasim Aslam
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The paid traffic landscape has drastically changed in the past six months, and the best marketers are the ones that can respond, adapt, and come up with solutions.
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In this episode, hosts Ralph Burns and Kasim Aslam step back and take a 30,000-foot view of what\\u2019s really happening in the advertising environment right now. Their respective agencies are doing well, but they\\u2019ve definitely taken some punches this year. There\\u2019s a lot of traffic still out there, but it has changed fundamentally in the last 3-6 months, and Kasim says it\\u2019s never going back to what it was.\\xa0
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Listen in for ways to stop being romantic about the old ways of making money and move forward into the present reality.
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IN THIS EPISODE YOU\\u2019LL LEARN:
- Which basic principles of marketing to get back to first
- The red flags to look for when someone\\u2019s trying to sell you B.S.
- How to break through your biases to innovate and solve problems
- How Kasim\\u2019s team fixed the iOS blindspot (to some degree)
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LINKS AND RESOURCES MENTIONED IN THIS EPISODE:
- Tier 11 (Ralph\\u2019s agency)
- Solutions 8 (Kasim\\u2019s agency)
- The 7 Critical Principles of Effective Digital Marketing (Kasim\\u2019s book)\\xa0
- Ep. 324: An In-Depth Look at the Creative Process with Tier 11\\u2019s Tom Meredith
- Matching the most relevant keyword to every search (9/23/21 Google article)
- If you have the solution for iOS 14 & 15, email Ralph: ralph@tiereleven.com\\xa0
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Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you\\u2019d like to share? Connect with us on iTunes and leave us a review!
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