Episode 324: An In-Depth Look at the Creative Process with Tom Meredith, Tier 11s VP of Strategy and Innovation
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You can\\u2019t rush the creative process, but in the advertising business, you can\\u2019t get around deadlines either. So how do you find the balance?
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In today\\u2019s episode, host Ralph Burns sits down with Tom Meredith, VP of Strategy and Innovation at Tier 11. Tom\\u2019s past creative experience includes stints at Disney and Dreamworks, and he sees his new position at Tier 11 as the perfect place to shine. Ralph and Tom dive deep into the creative process and all it entails\\u2014from research to psychology to letting ideas ruminate to feedback loops to unicorn ads and more.
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Tom admits he thrives in chaos a little more than the average creative person. Listen in as he and Ralph help make sense of what can often be a messy process.
IN THIS EPISODE YOU\\u2019LL LEARN:
- How to avoid a common mistake when building your company\\u2019s avatar
- The best places to get research on people who don\\u2019t have your product yet
- The why behind Tom\\u2019s controversial opinion that control groups don\\u2019t matter
- How to give your creative team more time while still meeting deadlines
LINKS AND RESOURCES MENTIONED IN THIS EPISODE:
Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you\\u2019d like to share? Connect with us on iTunes and leave us a review!
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Mentioned in this episode:
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